"The way of working" at Tedx Napoli

On Saturday 14 April 2012, at Tedx Napoli I talked about "Le vie del lavoro" (The way of working). Here are a few remarks in addition to my official talk.

Crisis and creativity are two key-word in the history of Italy, a somewhat  “abnormal” country that nevertheless gave birth to such geniuses as Lorenzo de' Medici, Leonardo da Vinci, Michelangelo and Raffaello. In recent times, such broad collective intelligence produced a combination of technology and beauty that in turn gave us people as Enzo Ferrari and Adriano Olivetti.

Between crisis and creativity, the value of working produces opportunities and a context for new ideas. Article 1 of its Constitution states that Italy is "a Republic founded on work”, even if its current leaders tend to forget it.

Based on a parnership between <ahref and Giuseppe Di Vittorio Foundations, the "The way of working" project runs on Timu, a platform devoted to collaborative inquires and storytelling based on four core principles: accuracy, independence, legality, impartiality.

We believe that storytelling means taking care of ourselves, promotes better relationships and enhances innovative process for communities and organizations. Therefore we decided to tell the story of those Italians that keep working with creativity and passion, people who make the best of their intelligence, love, and commitment to support an entire country along a new process of innovation and growth.

Those stories must be told, this country deserves a special stage. Tedx Napoli is a great opportunity to expose this "way of working". And maybe the next Tedx event should describe a sort of return of Homer -- without heroes and gods, but detailing the daily problems of common people. This could be defined as "cloud storytelling", a collaborative rewriting of our life soundtrack.

(by Vincenzo Moretti)