Innovation and economic crisis: Ezio Andreta at Trento’s Festival of Economics
- A “macro revolution”, characterized by a paradigm shift spanning from globalization patterns to Internet and digital tools that encourage us to get rid of traditional strategies and to free economic systems from time and space limitations.
- A “micro revolution”, focused on the new economy and is pushing everything and everybody toward a knowledge-based society that aims at advancing sustainable occupational growth, stronger social ties, better quality of life.
- A “nano revolution”, drastically changing our own lifestyle and
problem-solving approach, and suggesting a model where intangible assets become more important than material ones, while innovative services and high-value products are predominant.
The key-word to successfully managed this complexity, explained Ezio Andreta, is an innovation management intended as a radical push for change and based on personal accountability. A paradigm shift is also required in the overall governance structure, with minimal ‘red tape’ procedures and broader support for knowledge-based entrepreneurship.
On a practical level, concluded Ezio Andreta, probably “two generations will not suffice to implement such drastic changes”. Therefore, innovation will play an even greater role to accelerate this shift – given that it could provide a clear direction, consistent goals and the ability to make real our dreams. This no less than a cultural transformation where our linear thought will eventually give way to another “Copernican Revolution” based on a wider complexity and a responsive governance.
